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Difference Between Promotional and Transactional SMS

Difference Between Promotional and Transactional SMS

SMS or Bulk SMS is one of the best and cost effective ways to give information and for any promotion. Today 300 Million SMS terminated everyday with the different operators platform and more then 2.5 million people are engaged directly or indirectly with this service. Using Bulk SMS any business or individual can promote their products and services or send the offers and discounts to their customer and time- to time updates regarding their products and services. Today SMS plays an important role at every part of technology usage, if any one wants to secure their portal or anything related to online services, they use a two factor authentication process to verify and login to any portal. Everything using the SMS or Bulk SMS service has been divided into two different categories according to the purpose of use, first is Promotional SMS and second is Transactional SMS.

You can update your customers about all your new updates and offers via Promotional SMS. Promo SMS are used to endorse the brand effectively through the regular SMS Broadcasting. This is one of the most cost effective ways to reach your prospects in a very short time. You can send thousands of the SMS in a single click, and your audience will get the SMS within just a few minutes.Due to a high open rate upto 85%, this is the most effective way of business promotion. All the reminders, OTP alerts, notifications are sent to the existing customers using the Transactional SMS. With Trans SMS, you will get 24×7 submission and realtime message delivery. This is mainly used for the information or service to the registered or opt in customers.

Here is pros and cons of Promotional SMS and Transactional SMS:

Promotional SMS:

  1. One Message is 160 Characters.
  2. Promotional SMS Content Allows.
  3. Sender ids is 6 Numeric Characters.
  4. Deliver on Non DND Numbers.
  5. Unicode / Local Language support.
  6. Messages Submission 9 AM to 9 PM
  7. Send SMS to Thousand of Numbers in one click.
  8. Send Products and Service Promotions.
  9. Send Promotional SMS for Leads Generation.
  10. Send Images, Short Links in with promo SMS.

Transactional SMS:

  1. One Message is 160 Characters.
  2. Informational or Service SMS Content Allows.
  3. Sender id is 6 Alpha Characters.
  4. Deliver on DND & Non-DND Numbers both.
  5. Unicode / Local Language support
  6. No Time Restriction, 24×7 Messages Submission
  7. Various languages Developers API
  8. Use for Two-way authentication.
  9. Application integration through SMS API
  10. Use for OTP.

We hope the above information will help you to more understand about the Promotional SMS & Transactional SMS. You can write or reply us for any other information on the same. We will keep writing the informational topics related to these technological subjects.

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