Keyword research is a aspect of search engine optimization (SEO). To boost your rankings in 2023, you’ll need reliable keyword tools to identify high-impact keywords. Here are six top SEO keyword tools that can help you achieve better rankings:
Google Keyword Planner: Google Keyword Planner is a free tool offered by Google Ads. It’s primarily designed for advertisers to plan and create effective Google Ads campaigns. However, it’s also valuable for SEO keyword research. You can enter a keyword or a website URL to generate keyword ideas and see search volume data. It provides insights into keyword trends, average monthly searches, competition level, and suggested bid amounts. While it’s a great starting point for keyword research, keep in mind that the competition level shown in Google Keyword Planner is specific to advertising competition rather than organic search competition.
SEMrush: SEMrush is a popular all-in-one SEO tool that covers various aspects of digital marketing, including keyword research. Its keyword research feature offers comprehensive data on search volume, keyword difficulty, and keyword variations. You can also analyze the organic search results for a specific keyword and gain insights into the top-ranking pages, related keywords, and SERP features. SEMrush provides additional features like site auditing, backlink analysis, competitor research, and rank tracking. It’s a powerful tool for both keyword research and overall SEO strategy.
Ahrefs: Ahrefs is a robust SEO tool that offers a wide range of features, including keyword research. Its keyword explorer provides accurate search volume data, keyword difficulty scores, and advanced metrics like Clicks per Search (CPS) and Return Rate. Ahrefs also offers a content gap analysis feature, allowing you to find keyword opportunities by comparing your website’s content with your competitors’. In addition to keyword research, Ahrefs provides functionalities like backlink analysis, site auditing, rank tracking, and competitor analysis. It’s a comprehensive tool for in-depth SEO analysis.
Moz Keyword Explorer: Moz Keyword Explorer is a user-friendly keyword research tool that provides valuable insights. It offers keyword suggestions, search volume data, organic CTR (click-through rate) estimates, and keyword difficulty scores. One notable feature of Moz Keyword Explorer is its ability to provide “Priority Score” for each keyword, which indicates the potential value of targeting that keyword based on various factors. Moz also offers other SEO tools such as site auditing, link analysis, rank tracking, and local SEO features. It’s a reliable tool for keyword research and overall SEO optimization.
Ubersuggest: Ubersuggest is a popular keyword research tool developed by Neil Patel. It offers keyword suggestions, search volume data, keyword difficulty scores, and content ideas. Ubersuggest also provides insights into the top-ranking pages for a specific keyword, including their social media shares and backlink data. The tool is known for its user-friendly interface and affordability, making it suitable for beginners and small businesses. While it may not offer the same depth of features as some of the other tools mentioned, Ubersuggest provides valuable keyword insights at an accessible price point.
LongTailPro: LongTailPro is a keyword research tool specifically focused on finding long-tail keywords. Long-tail keywords are longer and more specific keyword phrases that have less competition and can often result in higher conversion rates. LongTailPro offers comprehensive keyword research metrics, including search volume, keyword competitiveness, and suggested bid amounts. It also provides a rank tracker to monitor your keyword rankings. The tool is popular among niche website owners and content creators who target specific audiences with long-tail keywords.
Each of these SEO keyword tools has its own unique features and strengths. Depending on your specific needs, budget, and level of expertise, you can choose the tool that best aligns with your requirements. Keyword research is just one aspect of SEO, and it’s important to combine it with other optimization strategies and quality content creation to achieve the best results.