Finding the right long-tail keyword research expert to help with your SEO efforts requires careful consideration and research. Here are some steps to help you find the right expert for your needs:
Define Your Goals: Before you start looking for an expert, be clear about your SEO goals and what you want to achieve with long-tail keyword research. Understanding your objectives will help you find someone who can align their strategies with your business goals.
Check Experience and Expertise: Look for individuals or agencies with a proven track record in long-tail keyword research. Check their website, client testimonials, case studies, and online reviews to gauge their experience and expertise in this area.
Ask for Recommendations: Reach out to your network, industry peers, or fellow website owners for recommendations. Personal referrals can be valuable in finding trustworthy and reliable experts.
Review Portfolios: If possible, ask potential experts for samples of their previous work or reports from previous clients. Reviewing their past projects will give you insight into their methodology and the quality of their research.
Understand Their Tools and Techniques: Inquire about the tools and techniques they use for long-tail keyword research. A good expert should be proficient in using various keyword research tools and be able to explain their approach clearly.
Communication Skills: Effective communication is crucial when working with an SEO expert. Ensure they can clearly communicate their findings, recommendations, and progress in a way that you understand.
Ask for Strategy and Plan: A reliable expert should be able to provide you with a comprehensive strategy and plan for your long-tail keyword research. They should be able to explain how they will conduct research, select keywords, and implement them.
Consider Pricing and Budget: Request quotes or pricing information from potential experts and compare them. However, keep in mind that quality work often comes at a higher cost, and investing in a skilled expert may yield better results in the long run.
Ask for References: Don’t hesitate to ask for references from past clients. Reach out to these references to get an understanding of their experience working with the expert and the results they achieved.
Evaluate Communication and Rapport: During your interactions with potential experts, assess their communication style and how well you connect with them. A good working relationship is essential for successful collaboration.
Stay Updated with SEO Trends: Even if you hire an expert, it’s crucial to stay informed about SEO trends and practices. This will help you make informed decisions and have meaningful discussions with the expert.
Remember that SEO is a dynamic field, so finding an expert who is adaptable and stays updated with industry changes is essential. Take your time in the selection process, and don’t rush into a decision. Trustworthy experts will understand your cautious approach and be willing to answer any questions you may have before you start working together.
Here are some popular long-tail keyword generators:
Google Keyword Planner: This free tool from Google Ads allows you to discover relevant keywords related to your industry or niche. It provides search volume data and keyword suggestions based on user queries.
Ubersuggest: Ubersuggest, created by Neil Patel, is a versatile SEO tool that includes a keyword research feature. It offers keyword suggestions, search volume, CPC (Cost-Per-Click), and competition data.
AnswerThePublic: This tool provides keyword ideas in the form of questions, prepositions, and comparisons. It’s useful for finding long-tail keywords based on user intent and commonly asked questions.
KeywordTool.io: KeywordTool.io is a keyword research tool that generates long-tail keyword suggestions from Google Autocomplete. It offers variations and suggestions based on your main keyword.
LSI Graph: LSI (Latent Semantic Indexing) Graph helps you discover semantic keywords and related terms that can be used to enrich your content and target long-tail keyword variations.
Keyword Sheeter: This tool generates keyword ideas by scraping Google’s Autocomplete suggestions. It provides a large list of potential long-tail keywords related to your seed keyword.
Soovle: Soovle offers keyword suggestions from multiple search engines, including Google, Bing, YouTube, Amazon, and more. It can be a helpful tool for finding long-tail keywords across various platforms.
Keyword Surfer: This is a Chrome extension that provides keyword suggestions while you search on Google. It displays search volumes and other data directly in the search results.
Keyworddit: Keyworddit extracts keyword ideas from Reddit threads. It’s particularly useful for identifying long-tail keywords based on what users are discussing and searching for on Reddit.
SEMrush Keyword Magic Tool (Limited Free Version): While SEMrush is a premium tool, its Keyword Magic Tool offers a limited free version that provides some keyword ideas, search volume, and other data.
Always remember that keyword research is not just about finding high-volume keywords but also understanding user intent and relevance. It’s essential to use a combination of these tools, along with your own insights, to identify long-tail keywords that align with your content strategy and target audience. Additionally, regularly updating your keyword research based on trends and changes in your industry will keep your content fresh and relevant.
