Today we are going to discuss Social Media Marketing or Social Media Advertising. Social Media is an online social platform, where we throw our thoughts and post images and many more things. Now every social media platform has millions of databases for different categories of people. Now social media platforms are using these data for the purpose of marketing, this is called Social Media Marketing. Once you listen to the word social media, the first thing comes into the mind is writing about friends, posting pictures, creating likes, sharing photos etc to the social media platforms like; Facebook, Instagram, Twitter, LinkedIn etc. But today it’s much more than this, and the platform has been used for business purposes. If you want to generate business through social media, it’s very easy and you can generate leads to spend some amount of money.
Social media marketing, social media advertising or social media targeting are advertisements served to users on various social media platforms. Social media networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform with the choice of age targeting, hoby targeting, geography targeting, business groups targeting and many other different audience category selection through it. In many instances, when the target market aligns with the user demographics of a social media platform through social advertising can provide huge increases in conversions and sales with lower cost of leads acquisition.
What Are The Benefits Of Advertising On Social Media Channels?
– Quick ROI
– Fast Conversion
– Dynamic Advertising
– Demographic Advertising
– Instant Feedback
– Low Cost Leads Enquiry
– Highly Effective
– Low Effort
What Are The Different Types Of Social Media Platforms To Create Ads:
In the year 2020, The Best Social Networks for Ecommerce Advertising and other business promotion & advertising are channels where you can follow effective ad strategies and generate consistent ROI for your business.
Benefits Of Advertising Through Social Media Include:
– Grow your sales and your fanbase.
– Use customer generated content for ads.
– Better target net new and returning customers.
– Create surveys for the products and get instant feedback.
1. Facebook Advertising
With more than 2 billion monthly users, Facebook hosts over a quarter of the world’s population, providing advertisers with an unparalleled opportunity to reach virtually anyone and everyone. Facebook allows more advanced targeting than any other advertising platform on earth. Advertisers can target by location (within a 5-mile radius), job description, interests, past activity, and many other incredibly valuable criteria.
2. Instagram Advertising
While Facebook’s mind-boggling user numbers make it the undisputed king of social media, the company’s hottest acquisition is beginning to look like the king of social advertising. Instagram now boasts more than 500 million monthly active users and commands one of the highest audience engagement rates in social media, 58% higher than
Facebook and 2000% higher than Twitter.
3. Twitter Advertising
Twitter has revolutionized breaking news and provided unparalleled access for users to connect with both niche and mainstream influencers. With 328 million monthly active users, it remains one of the most popular social media platforms.
4. Pinterest Advertising
Pinterest is unique. It’s visual, like Instagram, but unlike Instagram, it is highly targeted toward women with an 81% female user base. With 175 million monthly users, it’s also an incredibly active platform. Pinterest is widely regarded as a strong platform for ecommerce sales.
5. LinkedIn Advertising
LinkedIn is another unique social platform that revolves primarily around the B2B market. LinkedIn has an estimated 227 million monthly active users, evenly split between male and female users. 61% of users fall into the 30-64 age range bracket.